James Sunderland welcomes the success of women’s Euro 2022 and the growth in women’s football and calls for more Government and FA funding to support the girls’ and the women’s game to ensure equal opportunities in football for men and women, boys and girls.
James Sunderland (Bracknell) (Con)
It is a great pleasure to serve with you in the Chair, Mr Gray. I commend the hon. Member for Twickenham (Munira Wilson) on securing the debate and on her magnificent speech.
There is a delicious irony in the hon. Member for Twickenham talking about football, but to her complete credit she spoke about women’s sport in the round, and she gave a good indication of what we need to be doing in sport now.
I love football—I make no apology for being a huge football fan. The offer in the UK is quite fantastic. We have the premier league—the world-leading brand—and we have many professional leagues across all four of our nations. We have millions of fans and people who are paid good money to play sport. Of course, that also brings revenue into the Treasury, so what is not to like? What a brilliant way to spend a Saturday or Sunday afternoon—watching football live or on the television. The offer is great.
Sadly, my own playing days are now behind me. As a rather rotund 50-something-year-old, I have stopped playing, but I have two sons who play to a very good standard, and me watching them at the weekend is important. As a huge non-league fan, I am regularly found at my local clubs in Aldershot, Bracknell, Woking and Sutton. As I mentioned, it is a great way to spend the weekend with decent, real people.
Following the success of the women’s Euro 2022—what a success and what a magnificent achievement it was—I want to talk about women’s football. The progress that has been made in women’s sport over the last decade or so is remarkable. Women’s football has become the fastest-growing sport in the UK, which is brilliant. The stats speak for themselves. Nearly 70,000 people were at Old Trafford to watch England’s UEFA Euro 2022 opener against Austria. Recently, a friendly against the United States at Wembley attracted a record 78,000 fans, which is quite extraordinary. People are paying good money to watch fantastic football, and that is just a start. Funding for women’s football still lags far behind what we see in the men’s game, but the way to address that is to tackle grassroots football first and then to build up, which is what is happening at the moment.
What of the future? The latest FA survey has found that growth across the board—from match-day broadcast, commercial and prize money sources—is exponential. Clubs report year-on-year commercial revenue growth of 33% for women’s football, which is amazing. Some 77% of female leagues now have a title sponsor, up from only 11% last year, which is extraordinary growth.
According to FIFA, 29 million women and girls play football worldwide—in comparison, the men’s game probably has at least 10 times that number—and the aim is to facilitate 60 million female participants by 2026. I think we will smash that comfortably, but there is a danger here: 64% of girls quit playing sport by the time they are 16. We have work to do not just in building the girls’ game but in ensuring that girls who play football, or any sport, stay with it and keep playing into their adult lives.
I am proud to be the MP for Bracknell, in east Berkshire, and the local offer there for all sports is really amazing. We have grassroots money and a council—Bracknell Forest Council—that supports male and female football. Why wouldn’t it? Football improves teamwork, camaraderie, decision making, discipline and mental and physical wellbeing.
In my view, the benefits of sport for everyone are beyond doubt. We need to encourage girls to stay in sport for the reasons I have discussed—for teamwork and mental health—and to bring young girls together. That is perhaps something young boys find a bit easier, because the structure of the game is that boys play football and girls might not. But why can boys and girls not play football equally, in the same numbers and with the same opportunities available to them?
Hannah Bardell
The hon. Gentleman is making an excellent speech. Does he agree that men and boys are our allies in this challenge of equality? Men like him and the Minister, who speak up for women’s sport, are crucial in that. Does he also agree that the FA has historically imposed some challenging rules on boys and girls, and young men and women, playing together for fun? Breaking down some of those barriers and having people playing together across the gender spectrum is really important.
James Sunderland
The hon. Lady makes an interesting couple of points. Women, of course, do not need men in order to play football, but it is incumbent on men to encourage the female game and to get people playing, and on dads like me, who do not have daughters, to get girls playing as well.
The hon. Lady mentioned grassroots football. It is so important that we nip the stigma attached to female football in the bud. It is complete nonsense. Female football is really exciting to watch on TV. The Euros were really exciting. Like the hon. Member for Twickenham, I watched them and I was overcome—it was just the most brilliant occasion. I have watched and played men’s football all my life, but women’s football is the growth sport now. It is where it is at; it is where things are going, and we have to embrace and support it.
In Bracknell, PlaySport delivers a weekly girls-only football programme for girls aged five to 11. It does that in partnership with our local football club, Bracknell Town football club, which comprises men’s, youths’, ladies’ and junior female teams. Who could forget that wonderful evening on Monday, when Bracknell Town hosted Ipswich in the first round of the FA cup? It was a brilliant night. We almost got there. It was 0-0 in the 65th minute—perhaps there would be a replay at Portman Road—but Ipswich came through to win 3-0. However, the important point was that there were women in the crowd; there were girls who I know play football in Bracknell supporting their local team. It was just brilliant. What’s not to like?
In July 2022, 25 players, including eight at international level, took part in a women’s walking football competition at Bracknell leisure centre. Interestingly, plans are being developed for the leisure centre to be rebuilt in 2028 with a football stadium and a new sports centre that will embrace both the female and the male game. How fantastic would it be to have Bracknell men’s and women’s teams in the football league? There is a lot to look forward to.
Women’s football is on an unprecedented rise. It is the growth sport in the UK—let us get behind it. Funding has increased tenfold for the female game over the past decade, but we need to spend more on it. Grassroots football turns into adult football, which turns into professional football, so it is worth investing in it. The national team’s success right now is a fantastic opportunity to embrace the game more widely, so let us build on and reinforce that success. I am very proud that Bracknell itself is poised to take on the grassroots women’s game.
The first thing we need to do is make sure that local clubs and schools across the UK embrace girls’ sport, particularly football. Opportunities for men and women, boys and girls, have to be completely equal across the board. We need more adult volunteers, and we need more parents to embrace the girls’ game—why wouldn’t they? It is a great way to spend a weekend. We need enhanced Government and FA funding to support the girls’ and the women’s game. I find myself—quite strangely—congratulating the BBC: what it is doing now on TV across the UK to promote the female game is brilliant, and I commend it on that. It is great that we can now switch on the TV and watch either men’s or women’s football.
My final point is that equality in sport is really important. We have heard some horror stories about where there has not been equality and where there has still been a stigma about the female game. It should not be there. The female game should be as natural as the men’s game. Let’s get stuck in, Minister.