James Sunderland helps promote Leukaemia Care’s launch of their annual Spot Leukaemia campaign during Blood Cancer Awareness Month (BCAM) in September.
Spot Leukaemia aims to raise awareness of the non-specific signs and symptoms of leukaemia to aid early diagnosis and save lives, as patients diagnosed via emergency routes have lower survival rates (1 month to 3 years) than those diagnosed earlier.
Spot Leukaemia is particularly important now as the COVID-19 pandemic continues to pose many challenges to the diagnosis of leukaemia. Reduced face-to-face medical appointments and public resistance to present to the doctor are barriers to early diagnosis.
Early diagnosis saves lives.