James Sunderland joined Kellogg’s and RNIB at an event to raise awareness of accessible packaging using NaviLens technology.

This world first technology on packaging gives blind and partially sighted people equitable and independent access to all the product information when shopping as information on packaging is often too small making it difficult or impossible to read.

NaviLens enables shoppers’ smartphones to easily detect a unique on-pack code and access all labelling information such as the description, allergen, ingredients, and calorific values both in store and at home.

Kellogg’s is adding NaviLens to all of its cereal boxes this year and the first accessible boxes of Special K appeared on shelves in January.